About
An independent AI practice in the UK.
AI Private Limited helps established businesses put AI where it saves hours or wins revenue, and take it out of everything else. Deliberately small, deliberately independent, and straight with you about which of the two you need.
Why this exists
Most AI spending is theatre.
Decks, pilots that never reach production, tools licensed for a department that does not use them. It is an easy market to sell into and a hard one to actually help someone in.
This practice exists because the gap between what AI can genuinely do for an established business and what gets sold to them has become absurd. The useful work is unglamorous: reading the documents nobody has time for, answering the internal question that is stopping a deal, taking four hours out of a process someone has quietly absorbed for years.
That work needs two things the industry is bad at. First, the discipline to measure the before number before building anything. Second, the willingness to say that a documented process and a spreadsheet will do the job, and that an assistant would just be a liability with a nicer interface.
We also build websites, because a business that cannot be found, or cannot answer a simple question, loses work before any of the internal efficiency matters. Same standard: fast, measurable, and yours when we are finished.
How we operate
Three things that do not change
Small on purpose
You speak to the person doing the work, from the first call to the handover. That does not scale, which is the point.
Independent, and paid accordingly
We resell nothing and take no commission on models, hosting or licences. The only money we make is from you, which keeps the advice simple.
Comfortable saying no
Plenty of conversations end with 'do this instead, it costs a tenth of that'. Losing a project is better than selling the wrong one.
What you can hold us to
Four commitments, each one checkable before you spend anything.
These are the terms every engagement runs on, on the projects we have delivered and on the next one. They decide who carries the risk while an outcome is still uncertain.
Test the thinking before you buy any of it
Bring one live problem to the free call. You get what we would do, roughly what it costs, and what would have to be true for us to be right. If the answer is a process change rather than an AI build, that is the answer you get, and no follow-up sequence follows.
Price and exclusions, in writing, before work starts
A fixed figure and a named list of what it does not cover, agreed before anything is built. Nothing material is disclosed for the first time on an invoice.
Half the fee waits for the handover
Fifty per cent to start, fifty per cent when the work is delivered and explained to your team. On a website package or a paid audit there is also a seven day money-back guarantee from that first delivery, and you keep everything already delivered either way.
Where your data goes is decided at the start
A UK or EU-hosted model, a self-hosted open model on your infrastructure, or a commercial API under contractual data protections. Written down in the first week, never discovered later by your DPO.
The practical details
- Based
- London, United Kingdom
- Working hours
- Monday to Friday, 09:00–18:00 GMT
- [email protected]
- Phone
- +44 20 0000 0000
- Contracts
- Written to UK GDPR, English law, invoiced in GBP
AI Private Limited is the registered name, and a plain one: what we do, then the UK company type. Nothing to decode and no tier to be admitted to.
Next step
Find out in thirty minutes whether this is worth your money.
A call with the person who would do the work. If AI is not the answer for you, we will say that and point you at what is.